Beer and Outreach

There is an interesting article running in the St. Louis Dispatch about an outreach program they call  Beer and the Bible:

It was a conversation perfectly suited to the setting. Beer-stained wooden tables and the smell of hops complemented a free-flowing, spirited debate among hip young people in scruffy beards and T-shirts.
In 2007, this is church.

The article goes on to say that The Journey got a loan from the Southern Baptist Convention and that the Baptists are angry that gasp they drink beer during an outreach event.

I think that the idea is wonderful.  Why is The Church so afraid to reach out to people different than they are?

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